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Air India launches ‘Via’ to promote India’s enhanced connections

The airline has launched a marketing campaign to highlight the improved connection times and to raise awareness among UK travellers about the destinations they can conveniently fly to via India. The campaign runs until March.

Air India has optimised its international network to offer faster connections to travellers from the UK and rest of Europe to Australia and South-East Asia via India and vice versa, reducing connection times to around 2.5 hours. The airline has launched a marketing campaign called ‘Via’ to highlight these improved connection times and promote India as a world-class hub.

The campaign running until March, is launched to raise awareness among UK travellers about the destinations they can conveniently fly to via India.

“India’s geographical advantage and impressive airport infrastructure, combined with Air India’s robust route network, offer convenient one-stop access for travellers from the West to East and vice-versa”, said Nipun Aggarwal, Chief Commercial Officer, Air India.

Air India Enhances Transit Experience at Delhi and Mumbai Airports

Air India’s operations at Terminal 3 Delhi Airport and T2 Mumbai Airport enable same-terminal transfers for guests travelling to Australia and South-East Asia from the UK and rest of Europe and vice-versa.

Business Class passengers, Maharaja Club members, and eligible Star Alliance members can enjoy lounge services at these airports, ensuring comfort and convenience during their stopovers.


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