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AlUla signs five new MoUs with DMCs  

The new partnership includes CTTC, Talia, UTA, Jordan, Athaar Arabia, and AlFares.

AlUla has announced the signing of five new Memorandums of Understanding (MoUs) with leading Destination Management Companies (DMCs). This strategic expansion underscores AlUla's commitment to providing exceptional curated travel experiences for discerning visitors from around the globe.

The newly signed agreements, which took place in the starting May during the Arabian Travel Market (ATM) in Dubai, include partnerships with CTTC and Talia Tourism, both specialising in inbound travel from China; UTA, a renowned DMC operating across Saudi Arabia, the UAE, and Jordan with 77 years’ experience; Athaar Arabia, one of Saudi Arabia’s DMCs with over 60 years of expertise; in addition to AlFares International, which has 26 years of experience catering to diverse global markets.

These agreements add to AlUla’s existing network of eight DMCs: Abercrombie & Kent, AlUla Guide, DMC Arabia, Discover Saudi, EXO Saudi Arabia, Go Zahid, Tetrapylon and The Traveling Panther.

The expanded DMC network is said to provide support to tour operators and travel agencies worldwide, enabling comprehensive product delivery and seamless end-to-end package experiences for visitors to AlUla. The development aligns with AlUla’s broader tourism strategy as the destination sees a steady rise in visitation and international interest.

AlUla has direct flights connecting AlUla International Airport to major cities such as Riyadh, Jeddah, Dammam, Dubai, and Doha, alongside seasonal routes from Manama and Amman.


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