AMADEUS LAUNCHES AGENCY INSIGHT SUITE
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Amadeus recently launched a travel intelligence suite for agents worldwide to help them connect to a vast source of data, instantly reveal hidden opportunities in the marketplace, and benefit from rich insights for business growth and strategic decision-making. Amadeus Agency Insight is a business intelligence suite of products and services developed by the Amadeus Travel Intelligence unit to help travel agencies, both online and offline, leverage Big Data technologies by transforming market and traveller data into unique and actionable insights around, for example, new routes and markets to address, travellers’ search behaviour, and performance against competitors.
The company has announced the global launch of the first two modules in the Agency Insight suite: Search Analysis and Booking Analysis. Search Analysis gives agencies instant insight into their customers’ travel intentions by analysing search data. This allows agencies to identify the most popular destinations, travel dates, and trip duration, in turn helping them tailor offers based on expected demand. Booking Analysis enables agencies to benchmark their market position and evaluate the competition, and also reveals trends on growing routes and airlines, which are invaluable insights when planning entry into new markets. Agencies can use the data to enhance sales monitoring, inform marketing strategies and improve supplier management.
“Deep understanding of the data and information we handle each day is critical to making good business decisions. Amadeus' approach to travel intelligence allows us to achieve this understanding and benefit from greater insight, without requiring us to maintain a staff of specialised data analysts. We are very excited to see data turned into actionable information on a near real-time basis, making decision-making faster and simpler. This is key to effectively identify new revenue opportunities globally as well as to incorporate market and traveller insights into business planning, development and implementation,” said Gerardo Concas, President, Costamar.
In addition to Costamar, Makemytrip, Despegar, Tije, Delfos and Travelfast are amongst the pool of customers already using the Amadeus Agency Insight suite worldwide.
Pascal Clement, Head of Travel Intelligence, Amadeus said, “In today’s business, knowledge is power. Understanding how travellers search and book for travel is vital for travel players. Search Analysis and Booking Analysis will empower travel agents to leverage data and target the right travellers at the right time. From a business perspective, this also helps travel agents increase their value to their partners. Innovative insights emerge from the vast array of data that can be handled by our Travel Intelligence Engine, without which customers can only see part of the picture.”