Cinnamon Hotels & Resorts joins hands with AVIAREPS
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AVIAREPS India to spearhead its PR and brand positioning efforts in India, targeting luxury and experiential travellers.
Cinnamon Hotels & Resorts has appointed AVIAREPS India to spearhead its PR and brand positioning efforts in India. Cinnamon Hotels & Resorts aims to refine its communications approach and solidify its leadership position among Indian travellers through AVIAREPS’s network and media relationships.
Commenting on the appointment, Radhey Tawar, Chief Commercial Officer, Cinnamon Hotels & Resorts, stated, “Sri Lanka’s tourism sector is experiencing a strong revival, driven by targeted promotions, enhanced airline connectivity, and strategic visa policies. The country is on track to achieve its ambitious goal of attracting 2.5 million tourists in 2025, reinforcing its position as a must-visit destination.”
Adding further to it Ellona Pereira, General Manager, AVAIREPS India, has stated, “With the Indian travel market witnessing rapid growth and Sri Lanka emerging as a preferred destination, we see immense potential to elevate Cinnamon’s brand visibility among luxury and experiential travellers. Our focus will be on strategically positioning Cinnamon as the premier choice for Indian travellers seeking world-class hospitality. This collaboration is a valuable addition to our PR portfolio, and we look forward to shaping a powerful narrative for Cinnamon in the Indian market."
Cinnamon Hotels & Resorts boasts of a portfolio of 17 properties, including Sri Lanka’s first integrated resort, Cinnamon Life. Opened last year, Cinnamon Life is said to be Sri Lanka’s largest private investment, at USD 1.3 billion, featuring 687 rooms, 12 F&B spaces including specialty restaurants, and a 16,000 sqm MICE venue. In partnership with Melco, it also houses South Asia’s largest gaming space (17,500 sqm) and an upcoming mall set to open in Q3 this year.
With Sri Lanka’s tourism revenue projected to reach USD 3.17 billion in 2025, Cinnamon Hotels & Resorts is said to actively expanding its presence beyond Colombo. The group recently launched a new property - Kandy Myst by Cinnamon and has ambitious plans to strengthen its footprint in key international markets, including the Maldives, the UK, the Middle East, and China.