CzechiaTourism appoints VFS Global as India representative

VFS will drive marketing, public relations and trade engagement efforts to boost visitor numbers and enhance awareness of Czechia.

VFS Global announces that it has been appointed as the destination representation partner for CzechTourism in India to showcase Czechia’s diverse travel experiences and unique attractions. VFS Global will represent CzechTourism to drive marketing, public relations and trade engagement efforts to boost visitor numbers and enhance overall awareness of Czechia as a premier destination.

Jana Štumpová Konicarová, Marketing Director and Director of Foreign offices at CzechTourism, expressed,“In 2024, Czechia welcomed over eighty thousand Indian visitors, reflecting a growing interest in our vibrant cities, historic landmarks and serene countryside. Through this partnership, we aim to inspire even more travellers to explore and create lasting memories in one of Europe’s most captivating destinations.”

Barbara Andelová, International Marketing Manager - New Markets at CzechTourism, added,“With a strategic focus on PR and marketing initiatives, our goal is to showcase Czechia’s deep-rooted heritage, diverse landscapes and unique travel experiences to a broader audience. Through this collaboration, we look forward to building stronger connections with the travel trade and media fraternity, inspiring more visitors to discover the charm of our country.”

G.B. Srithar, Global Head of Tourism Services, at VFS Global, said, “In line with our destination promotional approach of powering tourism happiness, this collaboration will enable us to bring Indian visitors to have fun and discovery in Czechia. With Indian travellers becoming more discerning in their travel needs - seeking rich gastronomy, immersive heritage and authentic local experiences – they will find Czechia a very appealing destination. At VFS Global, we are delighted to foster a long-term partnership, building on our strong travel trade partner-friendships across India.”