EaseMyTrip Launches First Offline Store in Bhopal
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Unveils the 16th store under its flagship brand - EaseMyTrip Franchise
EaseMyTrip.com announces the launch of its first franchise store in Bhopal, Madhya Pradesh. This is the 16th store to be launched pan-India, reflecting the brand's commitment towards expanding its offline reach through a franchising model.
Rikant Pittie, Co-Founder, EaseMyTrip, said, “The franchise model was a strategic move to tap into the offline customer and meet their demands. With each store launch, we are not only expanding our geographical footprint but are also reaching one step closer to connecting with the customers in these regions and enriching their travel experiences with our exceptional offerings. The latest outlet in Bhopal showcases our continuous efforts to understand and fulfill customers’ needs. It is a part of our larger vision to solidify our position in the Indian market with our retail stores.”
EaseMyTrip launched its flagship brand, EaseMyTrip Franchise, early last year. Since then, the brand has launched 16 offline stores pan-India, the most recent one being in Amritsar.