ETAA organises educational trip for trade to Kashmir
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The objective of this initiative was to showcase that Kashmir is safe, welcoming, and ready to host travellers.
The Enterprising Travel Agents Association (ETAA) organised an educational and reorientation trip to Kashmir from September 18 - 22 2025. The itinerary covered Srinagar and Pahalgam, offering participants a first-hand experience of the destination.
The objective of this initiative was to showcase that Kashmir is safe, welcoming, and ready to host travellers, while also enabling members to engage in destination orientation, property visits, and peer networking.
The trip was curated and executed by Mushtaq Reshi, Director, Essence Holidays Kashmir Pvt. Ltd. From ETAA, Jeevan Hendre, Regional Head – Western Region & National Board Member, accompanied the group and extended support throughout the journey.
Sharing experience, Priyanka Varma – Proprietor, Memories World Wide, Pune, shared, “Most memorable khoobsurat Kashmir trip. There is so much to learn from each one of my peers...and of course networking helps. It is now a responsibility on all of us to give back to the most beautiful and hospitable people of Kashmir by sending maximum tourists from our respective operating areas.”
