Finnair & Amadeus technology unveil ‘Native Order’
Representative image
The initiative is a foundational retailing capability, expected to bring together all necessary information, including flight details, services, and personal information; and can create personalised experiences.
Nordic airline, Finnair, has gone live with the world’s first ‘Native Order.’ Finnair’s CEO, Turkka Kuusisto, created the first native order, on Finnair.com - Finland’s eCommerce store - booking a flight from Finnair’s Helsinki hub to London Heathrow.
Native orders are a foundational retailing capability that allow airlines to manage customer orders directly in a single record - aligned with IATA One Order directives – and a cornerstone for the traveller centric retailing transformation in the airline industry.
Finnair partnered with Amadeus to become the launch customer for Amadeus Nevio, an Offer and Order based solution built on modular and open technology.
The move marks an important step in the transition from the Passenger Name Records (PNRs) and e-tickets, towards the new Offers and Orders model.
The initiative is expected to bring together all necessary information, including flight details, services, and personal information; and can create personalised experiences.
Tiina Vesterinen, Finnair VP Digital Customer and Revenue, said, “The move to Offers and Orders supports our move towards modern retailing, enabling, for example, dynamic product bundles and enhanced ancillary sales, and improved relevancy to customers with personalisation in the future.”
“This is a massive technological transformation, where everything changes: architecture, integration, data, applications, processes, ways of working. However, it is even more of a business transformation enabling us to re-think how we best serve our customers in the digital channels.”
Cyril Tetaz, EVP Airline Solutions at Amadeus, commented, “Amadeus and Finnair have reached a key milestone in delivering more traveler-centric air travel by implementing a single order management system.”
“This innovation brings the shopping basket concept to the airline industry, connecting any travel service such as air, transfer, or hotel into a single record. Orders are the foundation that enable a truly connected journey. This is a significant step forward in the retailing transformation and showcases our commitment to investing in and delivering advanced technology solutions for our customers. We’re turning vision into reality.”