Former Mauritius Tourism Country Head joins IIFTC leadership as President
Vivek Anand
On his appointment, Vivek Anand said, “Europa Media and Entertainment have redefined film tourism in India with their pioneering film locations show – IIFTC and I look forward to building on its legacy and driving its global growth.”
Vivek Anand, former Country Head of Mauritius Tourism in India has joined the leadership team at Europa Media & Entertainment, IIFTC as President - Strategy & NBD.
A market leader in the domain of film tourism, Europa Media & Entertainment is known for its award-winning flagship IP - International Indian Film Tourism Conclave (IIFTC), which is India’s largest and most successful film locations show, since 2013.
Anand has built a career around connecting creativity with strategy. With his ‘People First’ approach, he has led global campaigns, built brands and fostered international collaborations whilst working with global companies such as the Publicis Groupe. In his stint with MTPA, Anand played a pivotal role in establishing Mauritius among the most sought-after international destinations for Indian travellers.
Speaking about his new role, he said, “I am excited to join Europa Media and Entertainment, a great company with a solid vision and a passionate team. They have redefined film tourism in India with their pioneering film locations show – IIFTC and I look forward to building on its legacy and driving its global growth.”
Adding in, Harshad Bhagwat, Director of Europa Media & Entertainment, shared, “We are thrilled to have Vivek as a part of our core leadership team. His depth of experience and leadership capabilities, will be instrumental in strengthening IIFTC’s footprint and help us bring alive our vision for Europa Media and Entertainment into becoming a global player.”
