Hilton commits to cut environmental footprint in half
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Hilton has unveiled plans to cut its environmental footprint in half and double its social impact investment by 2030. Hilton will institute science-based targets to reduce carbon emissions and send zero soap to landfill.
The company will also double the amount it spends with local and minority-owned suppliers, and double its investment in programmes to help women and youth around the world. These goals are part of Hilton’s Travel with Purpose corporate responsibility strategy to further the United Nation’s 2030 Sustainable Development Agenda.
New consumer research reaffirms Hilton’s corporate responsibility strategy. According to a survey of 72,000 Hilton guests, social, environmental and ethical considerations are central to their buying preferences, especially those younger than 25 years old.
The six-day survey was conducted in May 2018 and asked travellers if they research a hotel company’s environmental and social efforts. It discovered; 33 per cent actively seek this information before booking – of those, 60 per cent conduct research even if the information is not easily accessible 44 per cent under the age of 25 actively seek this information; 36 per cent of leisure travellers actively seek this information, compared to 29 per cent of business travellers; Female travellers (39 per cent) are more likely to actively seek this information before booking than male travellers (29 per cent); and Guests staying in Central/South America (46 per cent), the Middle East/Africa (45 per cent), Asia Pacific (41per cent) and mainland Europe (35 per cent) are more likely to seek this information before booking.
Christopher J. Nassetta, President and CEO, Hilton, and Chairman, World Travel & Tourism Council said, “For nearly 100 years, Hilton has been driven by our mission to have a positive impact on the communities surrounding our hotels. In this golden age of travel, we are taking a leadership role to ensure that the destinations where travellers work, relax, learn and explore are vibrant and resilient for generations of adventurers yet to come.”
In April, Nassetta joined Patricia Espinosa, Executive Secretary of the UN Framework Convention on Climate Change, to engage travel and tourism industry leaders in a “common agenda” to take action on climate change, implement the Paris Climate Agreement and adopt science-based targets to reduce carbon emissions.
Hilton’s new 2030 Goals include the following environmental and social targets; Cut Environmental Impact in Half to Help Protect the Planet; Reduce carbon emissions by 61per cent, in line with the Paris Climate Agreement and approved by the Science Based Targets Initiative (SBTi); Reduce water consumption and produced waste by 50 per cent; Remove plastic straws from managed properties; Sustainably source meat, poultry, produce, seafood and cotton; Expand existing soap recycling program to all hotels and send zero soap to landfill; Double Social Investment and Drive Positive Change in Communities; Double the amount spent with local, small and minority-owned suppliers; Double investment in opportunity programs for women and youth, including partnering with local organizations and schools; Contribute 10 million volunteer hours through Team Member initiatives; Double monetary support for natural disaster relief efforts; and Advance Human Rights capabilities in Hilton’s value chain to eradicate forced labor and trafficking.