IATA launches global campaign ‘Travel Smart with Lithium Batteries’
IATA
Sharing with travellers seven simple rules for carrying mobile phones, laptops, power banks, and other lithium-powered devices safely when they fly.
The International Air Transport Association (IATA) has launched ‘Travel Smart with Lithium Batteries’, a global safety campaign that gives travellers seven simple rules for carrying mobile phones, laptops, power banks, and other lithium-powered devices safely when they fly. The campaign will run on IATA’s website and social channels and is available as white-label assets for airlines, airports, and other partners across the travel ecosystem.
“Lithium-powered devices are safe when handled properly, but they can pose a risk if damaged or packed incorrectly. As more travellers fly with these devices, our Travel Smart with Lithium Batteries campaign will help airlines educate their passengers on the simple rules they must keep in mind when travelling with the electronic devices that have become an essential part of their daily lives,” said Nick Careen, IATA’s Senior Vice President, Operations, Safety and Security.
A recent IATA passenger survey found that most travellers fly with lithium-powered devices: 83% of travellers carry a phone, 60% carry a laptop, and 44% carry a power bank. While 93% of travellers consider themselves knowledgeable on the rules for carrying lithium-powered devices (including 57% rating themselves as very familiar with the rules), critical misconceptions persist where 50% incorrectly believe it’s OK to pack small lithium-powered devices in checked luggage, 45% incorrectly believe it’s OK to pack power banks in checked luggage; and 33% incorrectly believe that there are no power limits on power banks or spare batteries.
The multilingual campaign will be rolled out through digital assets that airlines and other partners can adapt and share with passengers, ensuring consistent safety messaging across the industry. A short, animated video, designed to make the rules simple, engaging, and easy to remember, can be used by airlines and airports on their digital and social channels.
