India Bags First Prize In ‘TV Cinema Spot’ Category at ITB, Berlin
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The Ministry of Tourism, Government of India has won the First Prize in the category of TV Cinema Spot at the prestigious international Golden City Gate Tourism Awards 2019. The awards were received by Yogendra Tripathi, Secretary, Tourism, Govt of India at the recently concluded ITB Berlin
Following promotional films / television commercials produced by the Ministry as part of its Incredible India 2.0 Campaign received the awards: Yogi of the Racetrack; The Reincarnation of Mr. and Mrs. Jones; Sanctuary in Paris; Maharani of Manhattan and The Masala Master Chef.
The Golden City Gate Tourism Multi-media Awards are given annually in various categories related to the Tourism and Hospitality sectors.
The Ministry of Tourism has launched the Incredible India 2.0 Campaign in September 2017. The 2.0 Campaign marks a shift from generic promotions across the world to market specific promotional plans and content creation. Thematic creatives on different Niche tourism products have been produced and are being used in the Campaign, to cater to diverse consumer interests.
The commercials have been produced in English with voice overs in 9 international languages, viz. German, French, Spanish, Italian, Russian, Chinese, Japanese, Korean and Arabic.