Kerala unveils Vision Document to shape tourism development
S. Sreekumar
New products and packages rolled out by the state to tap more of the festival and winter holiday season kicking in.
Kerala Tourism has unveiled a set of experiential products tailored to meet the demands of the domestic and international travellers as the festival and winter holiday seasons kick in. The state has come up with a slew of riveting experiences, including new locales, side-by-side the time-honoured backwaters, beaches and hill stations.
Through its strategic initiatives Kerala has set a new model of sustainable and inclusive tourism development, Kerala Tourism Minister P A Mohamed Riyas, said in a message to the media session organised by Kerala Tourism Department as part of its ‘Network Kerala’ B2B Tourism Meet held at the Crowne Plaza, Okhla.
“As a global brand, Kerala Tourism has made a paradigm shift by firmly positioning it as an inclusive, experiential and regenerative destination that offers diverse choices to visitors in the length and breadth of the state,” says Riyas.
The event saw sellers from Kerala and buyers from the national capital coming together to clinch business deals for promoting the destination in the ongoing season. The event concluded with a cultural programme, showcasing the state’s diverse performing traditions. Significantly, the current in-bound season for Kerala coincides with the 6th edition of the Kochi-Muziris Biennale, beginning on December 12. One of world’s major contemporary art shows with convergence of artists from across the world, the event will go on till March 31st, 2026.
Also, the state recently unveiled a Vision Document which will serve as a template for development of tourism that will unlock Kerala’s untapped potential as an ever-fascinating destination, besides bringing to fore many best kept secrets.
The vision document emphasises on tourism business innovations and investments in related products, including wellness tourism and adventure tourism, besides harnessing the potential of heritage, cultural, and spiritual tourism.
The policy aims to transform Kerala into a complete digital and smart tourism ecosystem through integrated visitor management, smart ticketing, AR/VR (augmented/virtual reality) experiences, and analytics based on artificial intelligence.
New products and packages rolled out by the state have received a highly encouraging response at networking events and tourism fairs in major cities in India and abroad.
Alongside the new projects, the state’s core assets like beaches, hill stations, houseboats and backwaters said to continue elevating the totality of the visitors’ experience. These include village and plantation visits, stay at jungle resorts, homestays, Ayurveda-based wellness solutions, adventure activities and countryside and heritage walk and trekking to verdant hills.
