Madcap Luxe Travel Experiences opens its doors to world

Aims to reshape how India experiences travel, luxury and community-driven adventure. 

Madcap Luxe Travel Experiences marks its launch, aiming to unite motorsport, heritage, luxury lifestyle and storytelling into one force. Founded by Rannvijay Singha, Arvind Balan and Rohit Jha, Madcap Adventure aims to be India’s first cultural powerhouse built on two dynamic verticals; Madcap Luxe Travel Experiences and Madcap Lifestyle & Adventure IPs, to reshape how India experiences travel, luxury and community-driven adventure.

“Madcap Luxe is not about itineraries, it’s about emotion engineered. It’s for those who live boldly, seek authenticity, and want to drive their own legend,” says Rannvijay Singha.

“Our goal is to build IPs that don’t just create a moment of impact, but an era of relevance that imprints itself in the cultural memory of audiences, sustaining that connection for generations,” said Rohit Jha.

Complementing this is Madcap Luxe’s second vertical, Lifestyle & Adventure IPs, which introduces BlackOut 40. India’s first 40-hour, non-stop, stay-in biker festival set amidst the dunes of Rajasthan. BlackOut 40 is a cultural phenomenon that celebrates India’s biking spirit while spotlighting Rajasthan’s heritage, local craftsmanship, and desert culture. 

“We are creating formats that go beyond festivals, these are cultural movements. BlackOut 40 brings together adventure, art and heritage - a celebration of India’s roots and modern identity,” adds Arvind Balan. “This is India’s moment. We are not following global formats anymore; we are creating them.”