Madhya Pradesh Tourism concludes two-day regional tourism roadshow in Rewa
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The sessions were moderated by Prateek Hira, Chairperson of FICCI UP Tourism Committee; Neelam Rathore, Social Media Lead at MP Tourism Board; and Director IP, Rajesh Gupta.
On the concluding day of the two-day Regional Tourism Conclave in Rewa, Madhya Pradesh, three insightful dialogue sessions were held, focusing on critical areas such as tourism, investment, culture, and connectivity. The sessions were titled “From Forest Trails to Heritage Tales: The Tourism Renaissance of Rewa”, “Building Holistic Tourism Experiences in Madhya Pradesh”, and “Investment Opportunities in Tourism, Film and Hospitality in Madhya Pradesh”. Tourism experts, investors, and senior administrative officials from across the country deliberated on the tourism potential of Madhya Pradesh, particularly in the Vindhya region.
Speaking at the inaugural session, Deputy Chief Minister Rajendra Shukla stated, “Under the guidance of Prime Minister Shri Narendra Modi and the leadership of Chief Minister Dr. Mohan Yadav, systematic and integrated efforts are being made to promote infrastructure development, preserve traditional culture, and encourage private participation in tourism. As a result, Madhya Pradesh has emerged as a dynamic and promising destination for tourism and investment. The government envisions tourism as a key driver of economic growth, employment generation, and cultural pride.”
Minister of State (Independent Charge) for Tourism, Culture, and Religious Trusts and Endowments Dharmendra Singh Lodhi noted, “Under the leadership of CM Dr. Mohan Yadav, sustained efforts are being made to strengthen tourism infrastructure and enhance visitor amenities. The recently launched PM Shri Vayu Seva scheme has linked remote regions of the state, and heli-services are also on the anvil.”
Principal Secretary, Tourism, Culture, and Religious Trusts & Endowments Department, and Managing Director, Madhya Pradesh Tourism Board, Sheo Shekhar Shukla emphasied that tourism transcends boundaries. He informed that a proposed tourism corridor from Maa Ganga to Maa Narmada aims to link pilgrimage and tourism hubs in both states, including Prayagraj, Ayodhya, Varanasi, Omkareshwar, and Mahakaleshwar. This initiative will enhance inter-state tourism cooperation and offer visitors an enriched, multifaceted experience, boosting religious, cultural, wellness, and heritage tourism.
Dr. Ilaiyaraja T, Managing Director of MPSTDC, shared, “An integrated ecosystem is being developed where tourists can book tickets and stays online. Comprehensive upgrades in air and road connectivity along with power infrastructure are being implemented at tourist destinations.”
Additional Managing Director of MP Tourism Board, Bidisha Mukherjee, said, “Our vision is to develop an inclusive, responsible, and sustainable tourism model.” The Board is working on rural homestays, women guide training, promotion of local crafts and arts, and eco-friendly infrastructure.
The discussions over two days reaffirmed Madhya Pradesh’s rapid strides toward a tourism model that is inclusive, responsible, and sustainable. The conclave underscored the evolving role of tourism—not merely as recreation, but as a conduit for social connection, economic upliftment, and cultural preservation, with the Vindhya region poised to play a defining role.
Hospitality Consultant Rishi Suryapuri spoke about the vast investment potential in Madhya Pradesh. MakeMyTrip’s Head of Corporate Affairs, Sameer Bajaj, shared that a third of searches on their platform relate to Madhya Pradesh, especially from Delhi-NCR and Maharashtra, and the state’s tourism is on a rapid rise.
Dighesh Amit Digvijay Singh of Swiss Trafalgar emphasised that Madhya Pradesh offers young people both a profession and a passion in tourism. “They must not only study tourism but also develop themselves as tourism entrepreneurs,” he stated.
The sessions were moderated by Prateek Hira, Chairperson of FICCI UP Tourism Committee; Neelam Rathore, Social Media Lead at MP Tourism Board; and Director IP, Rajesh Gupta.
The exhibition held during the Regional Tourism Conclave in Rewa featured a showcase of Madhya Pradesh’s handicrafts, tourism services, and cultural heritage. Artworks and crafts on display included Dhokra from Betul, Bundeli Painting from Niwari, Date Leaf Craft from Anuppur, Bronze Craft from Uchehra, Sikki Art from Sidhi, and Terracotta Craft. Mrignayanee Emporium presented the state’s exquisite textile crafts. Leading tourism enterprises such as IRCTC, MP Hotels & Resorts, Mowgli Resorts, and Tendu Leaf Resorts also exhibited their offerings. The exhibition emerged as a dynamic platform for creative exchange and collaboration among artisans, tourism entrepreneurs, and visitors alike.
