Mammoth Lakes Tourism Announces New Chief Executive Officer
Brian Wright, President and Chief Executive Officer, Mammoth Lakes Tourism
In his new role, Wright will lead destination’s strategic direction, working closely with the MLT staff, Board of Directors, town leadership, local businesses, and regional partners to advance the destination.
Mammoth Lakes Tourism announced the appointment of Brian Wright as its new President and Chief Executive Officer, marking a new chapter for the organisation and the Mammoth Lakes community.
Wright’s appointment follows the departure of former President and CEO John Urdi and reflects a deliberate effort to ensure leadership aligned with the organisation’s long-term vision and the needs of the local community.
Pat Foster, Chairman of the Board of Directors, said “Brian not only checked every box but exceeded our expectations. His strategic vision, industry relationships, global perspective, local understanding, and genuine enthusiasm for the role set him apart. We have full confidence in his leadership and are excited for what’s ahead for Mammoth Lakes Tourism and our community.”
As President and CEO, Wright will lead Mammoth Lakes Tourism’s strategic direction, working closely with the MLT staff, Board of Directors, town leadership, local businesses, and regional partners to advance the destination. He will guide destination marketing, partner engagement, and stewardship efforts while strengthening the partnerships that support Mammoth Lakes’ tourism economy. The role is central to shaping the next phase of growth for Mammoth Lakes as a year-round destination, while balancing community priorities, responsible visitation, and long-term economic sustainability.
Wright brings more than 25 years of leadership experience across destination marketing, tourism, and the outdoor industry, including roles at the Kennedy Space Center Visitor Complex, Yosemite National Park, Visit California, Santa Monica Travel & Tourism, and Mammoth Lakes Tourism. A proven brand and growth strategist, he has led multi-million-dollar budgets, advanced air service and global strategies, and driven growth through community-focused leadership.
“Mammoth Lakes represents everything that makes a place truly special: access to the outdoors, a strong sense of community, and a deep connection to the environment,” said Wright, President and CEO of MLT. “My focus is on listening, building trust, and advancing a thoughtful, sustainable approach that reflects the values of the people who live and work here.”
