MoT launches ‘Paryatan Mitra/Didi’ initiative for responsible tourism
Union Minister for Tourism and Culture, Gajendra Singh Shekhawat
The objective is to provide training and awareness on the importance of tourism, general cleanliness, safety, sustainability, and more.
The Ministry of Tourism launched a National responsible tourism initiative by the name of Paryatan Mitra/Paryatan Didi. It aims to target the local service providers such as cab drivers, auto drivers, staff at railway stations, airports, bus stations, hotel staff, restaurant workers, homestay owners, tour guides, police personnel, street vendors, shop keepers, students, etc. which includes women and marginalised communities.
The objective is said to provide training and awareness on the importance of tourism, general cleanliness, safety, sustainability and also on the importance of providing tourists with the highest standards of hospitality and care.
The initiative was reported to be piloted in 6 tourist destinations across India namely – Orchha (Madhya Pradesh), Gandikota (Andhra Pradesh), Bodh Gaya (Bihar), Aizawl (Mizoram), Jodhpur (Rajasthan) and Shri Vijaya Puram (Andaman & Nicobar Islands). The program was rolled out on August 15, 2024 and since then, more than 4,000 people have been trained.
This information was given by Union Minister for Tourism and Culture, Gajendra Singh Shekhawat in a written reply in Rajya Sabha.
