Over 50% of Ultra-HNIs increase spending on foreign leisure travel: Survey
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According to the survey, for this segment, travel is no longer about relaxation alone, it is about experience.
According to the Kotak Private TOP 2024 survey, foreign leisure travel has become a key spending area — with over half of Ultra-HNIs (Ultra-High-Net-Worth Individuals) increasing their travel budgets and entrepreneurs leading the trend (69% increased spend).
According to the survey, for this segment, travel is no longer about relaxation alone, it is about experience. From private-island rentals in the Maldives and dining inside Icelandic volcanoes, to space tourism and underwater hotels in Fiji, the emphasis is on memorable journey. VIP museum access, Michelin-star chef sessions, and curated global events like the Monaco Grand Prix are common picks for Ultra-HNIs who seek one-of-a-kind itineraries.
Luxury stays in castles, expedition cruises in Antarctica with submarine tours, and ultra-luxury African safaris reflect the desire for experiences that combine comfort with adventure. The rising popularity of wellness-driven travel — including Ayurvedic retreats in Kerala, anti-aging treatments in Europe, and high-end fitness travel — further highlights the growing preference for holistic rejuvenation, according to the survey.
For Ultra-HNIs, travel is purposeful, personal, and prestige-enhancing, offering both introspection and inspiration. As global citizens and tastemakers, they are shaping a new language of luxury that blends self-expression with transformative experience.
Commissioned to Ernst & Young LLP (EY), the report is based on a survey of 150 affluent individuals across India and uncovers emerging trends in their investment preferences, growing global outlook, and increasing interest in luxury, wellness, and digital innovations.