OYO Achieves Over 8 lakh Bookings in a Week
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Following the success of the last festive weekend, OYO has now crossed over 8 lakh bookings this week, a record high for 2022. At its peak, over 950 storefronts (hotels & homes) were sold out with 100% occupancy on Saturday, 16th April.
OYO attributes the success of this milestone to its app that provides increased flexibility to today’s travellers with features like ‘Pay at Hotel’. Additionally, on average, 20% of the bookings were made by OYO’s Wizard members, India’s second largest loyalty programme.
As consumer behavior continues to evolve, OYO rolled out several features offering flexibility to travellers. This combined with the waning out of pandemic-related barriers to travel led to significant rise in travel bookings amid the summer season. Relaxation of restrictions, high vaccination rates across the country, rise in air travel, beginning of school holidays, and pent-up travel demand are key external factors that contributed to this travel resurgence.
The OYO App is built to provide convenience and flexibility to travellers. This reflects in the app’s adoption across India. It is also the third most downloaded travel app, globally. Overall, during the long weekend itself, a majority of the bookings for patron hotels and homes came from OYO’s direct channels, mainly the OYO App, website and corporate bookings. Features such as ‘Pay at Hotel’, 3-click booking process, easy cancellation, and VaccinAid makes OYO the preferred platform to book stays in India.
Commenting on the steady bounce back in travel, Shreerang Godbole, SVP - Product & Chief Service Officer - OYO said, “OYO continues to see a surge in weekend travel demand two weeks in a row. Last weekend, we saw over 3 lakh bookings and this week, we’ve crossed the 8 lakh bookings mark. This is exciting news for the travel and hospitality sector. It indicates that India is set to witness travel resurgence over the next few weeks of the summer season. Over the years, we focused our innovations to build a consumer-friendly app and become the preferred platform among evolved travellers. ‘Pay At Hotel’, Nearby Stays, and our easy cancellation policies give consumers the flexibility to make last minute travel decisions even during peak weekends.”
He added, “Our data also indicates an expected rise in bookings across leisure destinations such as Gangtok, Srinagar, Coorg, McLeodganj, Nainital, Rishikesh, Darjeeling, Manali and Shillong. We’re thrilled about the bounce back and continue to work towards offering quality and flexible experiences to our consumers as they head out.”