OYO enters a strategic partnership with China’s Meituan
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OYO Hotels and Homes has today announced a year-long strategic partnership with Meituan, which is China's leading e-commerce platform for services. In the first phase of the partnership, OYO Jiudian (Hotels), which is the largest single hotel brand in China and the second-largest hotel group in the country, will list 8,000 of its standardized accommodations on Meituan Hotels platform. This will further assist OYO Hotels in driving consumer traffic, data operations, and brand promotion.
Meituan Hotels, as a comprehensive accommodation service platform, offers consumers with a wide range of hotel accommodation options ranging from high-end to mass market to family-run and small boutique hotels. It is driven by the mission - “We help people eat better, live better’’.
This partnership combines OYO Jiudian’s capacities in innovative transformation, business development, management and operations with Meituan’s supplementary advantages in platform, open ecosystem, user base, traffic, and technological innovation. This will enable easy access to OYO’s standardized, trustworthy and affordable accommodations across the Middle Kingdom to all of Meituan’s wide user base.
Commenting on the partnership, Sam Shih, COO - OYO China said, “OYO Jiudian is fulfilling aspirations of millions of travellers by transforming the hospitality landscape and ensuring that great hospitality experiences are not only for the rich, but for everyone. We are proactively delivering on China’s focus on reforming the supply sector and are always open to partner with like-minded and customer-focused organizations that are contributing to the development of the travel and hospitality industry. Our partnership with Meituan is a reflection of our commitment to providing quality living spaces to consumers and creating higher value for small- and medium-sized standalone hotel owners across China.”
Guo Qing, Vice President - Meituan Group, General Manager of Meituan Hotel, Meituan Ticketing and Meituan Vacation, said, “We have held strong the principles of opening up and achieving mutual wins. We wish to work with various kinds of partners to harness technological innovation and provide a well-rounded service that satisfies our customers, thus creating better living experiences to consumers and generating higher values and generating better revenue for hotel partners.”