Pickyourtrail unveils 3 new stores, boosting 50+ store growth vision
Hari Ganapathy, Co-founder, Pickyourtrail
Offline expansion gathers pace with Kochi, Vapi, and Chennai; 15 more cities lined up as Pickyourtrail scales offline presence by end of FY26.
Pickyourtrail has announced the launch of three new offline stores across Chennai, Kochi, and Vapi this month. Pickyourtrail is said to continue its move towards its vision of establishing 50+ stores across India over the next 12–18 months, making personalised international travel even more accessible to consumers across the country.
According to a recent BCG report, India is one of the fastest-growing global travel markets, with domestic leisure travel projected to grow at 12% annually until 2040, and international travel by 10%. This surge is being driven by a new generation of experience-first travellers, led by Millennials and Gen Z, who are prioritising discovery, personalisation, and deeper engagement over traditional consumption. The report also highlights India’s strong appetite for hybrid planning journeys, with 59% of travellers using AI for trip planning and 80% still relying on human input, underscoring a clear preference for tech-powered solutions that retain the trust of human expertise.
Reflecting this shift, Pickyourtrail has reported to have seen 23% growth in hybrid bookings, with customers who engage across both digital and offline channels showing 12% higher trip spends, longer trip durations, and stronger repeat and referral behaviour.
“With every new store, we’ve seen a direct impact, not just in walk-ins and conversions, but in the confidence the brand builds across the region,” said Hari Ganapathy, CEO & Co-founder of Pickyourtrail. “International travel is still a big decision for most families, and physical touchpoints help bridge the gap between aspiration and action. It gives people the assurance that there’s a real team behind their holiday.”
He further added, “India is clearly at a turning point in the way it travels. What we’re seeing is a shift — younger travellers are exploring more frequently, with greater intent, and they want flexibility, not friction. Our omnichannel approach is built around that insight. Whether someone starts online and finishes in-store, or the other way around, we want to meet them with the same care and clarity at every stage.”
