RARE Showcase 2022 Discusses Sustainability and Revival of Inbound
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The recently concluded RARE Showcase 2022 brought the industry together to ponder over responsible travel, the revival of inbound travel as well as the changes and innovations through the pandemic. The 4th edition of the Showcase witnessed participation from more than 250 travel designers and tour operators from over 120 inbound and domestic travel companies.
G K V Rao, Director General, Ministry of Tourism, Government of India, was a special invitee on this occasion.
Commenting on the event, Shoba Mohan, Founder, RARE India, said, “We are thrilled with this no-frills event model that gave our independent owner hotels the opportunity to present to the travel trade and media in the classic setting of The Imperial. The Travel Designers did us proud with their attendance. We also had a session to laugh and a session to learn, which was the perfect end to a day of product learning. After all, this is what RARE is all about - creating value for people all around."
Shobhana Jain, Head of Sustainability, RARE India, said, “For the first time, there was a table dedicated to Responsible Tourism at an event to drive conversations around the topic. RARE has been a keen advocate so far and now the information and action points are moving down to the end consumer. There was immense curiosity at the event to understand how as a travel designer and tour operator one can include sustainability in the curation of programmes. Questions ranged from what constitutes sustainable travel to how one can avoid single use plastic, save water tables, preserve our natural heritage to how to calculate carbon emissions. The RARE Touchstones were seen as simple first steps to communicate these aspects.”
Travel agents present at the event discussed the ground reality and shared their opinions on how aware the global traveler is about sustainability in travel and how much importance is being given to sustainability by travel agents when they discuss travel itineraries with their clients.