RateGain launches digital marketing certification program RG Varsity
RateGain-Varsity
According to RateGain's State of Distribution 2025 report, nearly 70 percent of hotels say they struggle to understand why their return on ad spend underperforms.
RateGain Travel Technologies Limited announced the launch of RG Varsity, a digital marketing certification program designed to help hotel professionals navigate a rapidly changing customer acquisition landscape and build skills that directly impact revenue performance.
Hotels are increasing digital marketing budgets, yet many teams still cannot clearly explain what is driving or undermining their results. Part of the challenge is structural: travellers are now discovering and evaluating options across a wider mix of platforms, from search and social media to AI-powered interfaces such as conversational search and generative recommendations, making the path to purchase more fragmented and harder to influence. According to RateGain's State of Distribution 2025 report, nearly 70 percent of hotels say they struggle to understand why their return on ad spend underperforms.
“The industry does not just have a technology gap, it has a clarity gap,” said Bhanu Chopra, Founder and Managing Director, RateGain. “Hotels have access to more data and AI-driven tools than ever before but knowing how to use them to consistently acquire the right customer and drive performance is where many teams need support.”
RG Varsity is designed to close that gap. Built for hotel commercial and marketing teams, the program helps professionals understand how to acquire the right customer, optimise ad spends, and connect marketing decisions directly to revenue outcomes.
The program is designed to deliver value at two levels. For individual professionals, it offers a pathway to build career relevance as employer expectations shift rapidly toward measurable outcomes. For hotel organisations, it creates teams better equipped to manage increasingly complex acquisition channels with confidence.
As part of the launch, RateGain has recognised a founding cohort of certified practitioners – Shilpa Samal (Senior Digital Marketing Manager, SALA Hospitality Group); Sonia Wadhwa (DGM Sales & Marketing, DLF Hospitality), and Dolly Mahato (Revenue Specialist, DLF Hospitality), with the aim of building a practitioner community that shares best practices and sets new benchmarks for customer acquisition across hospitality.
