Singapore Airlines Launches New Global Brand Campaign
Representative image
Singapore Airlines (SIA) launched its latest global brand campaign, which will run on television, print, digital, out-of-home, and social media platforms. Titled Welcome to World Class, the campaign reflects the Airline’s commitment to delivering an exceptional customer experience through a 90-second campaign video.
Lee Lik Hsin, Executive Vice President of Commercial, Singapore Airlines, said: “At Singapore Airlines, service excellence is deeply ingrained in our DNA and our customers are at the heart of everything we do. This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey.”