SINGAPORE AIRLINES SIGNS MOU WITH TOURISM MALAYSIA
Representative image
Singapore Airlines (SIA) and Tourism Malaysia have agreed to work together to boost tourist arrivals into Malaysia through the signing of their first-ever Marketing Collaboration Memorandum.
The two-year partnership was signed at ITB Berlin 2016, witnessed by Hon. Dato’ Seri Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture, Malaysia, Dato’ Zulkifli Adnan, Ambassador of Malaysia to Germany and Jai S Sohan, Ambassador of the Republic of Singapore to Germany. It will take effect from April 1, 2016 and will see the two parties jointly explore and implement activities to promote tourist traffic to Malaysia through the Singapore hub from 14 key inbound markets, by way of SIA and SilkAir’s services.
SIA and Tourism Malaysia have agreed to cooperate on advertising and promotional campaigns, as well as familiarisation programmes for travel trade and media, among other initiatives.
Foo Chai Woo, Divisional Vice President Sales and Marketing, Singapore Airlines said, “We are thrilled to be working with Tourism Malaysia to boost air travel into Malaysia. Singapore Airlines and SilkAir together serve nearly 100 destinations in 35 countries, making us well positioned to support the development of tourism in Malaysia and the broader ASEAN region as a whole. We look forward to offering more customers the opportunity to discover Malaysia’s unique culture and heritage, as well as its world-renowned cuisine.”
Datuk Seri Mirza Mohammad Taiyab, Director General, Tourism Malaysia said, “Tourism Malaysia is proud to associate with Singapore Airlines to provide convenient access to the varied and unique tourist attractions of Malaysia within a short flight from Singapore, in particular Borneo (Sabah and Sarawak), Langkawi, Penang and East Coast of Malaysia.”
SIA and SilkAir currently operate a total of 111 flights per week to five destinations in Malaysia from Singapore.