SOTC Travel Unveils Digital Campaign ‘Your Holiday is calling’
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SOTC Travel launches its new campaign ‘We are for Holidays’, focusing on the preferences of the new age traveler.
The video promotion campaign features a link to a newly created microsite– ‘Holiday Deals’ featuring SOTC Travel’s best offers and holidays categorized under various themes such as, Adventure & Experiences, Romantic Getaways, Wildlife & Nature, Relaxation & Wellness and Short Breaks – India and International.
Daniel D’souza, President & Country Head - Holidays, SOTC Travel said, “Our new campaign reiterates that ‘we are for holidays’, and so to cater to our new age customers we have created a short/crisp film that encapsulates how holidays leave a positive impact on a customer’s mind making them relive their favorite moments.”
The newer generation seeks experience-led holidays at a great value proposition, thus to cater to our young customer segment we have created a dedicated page that offers thematic holidays with exceptional itineraries coupled with unique deals making them a great value proposition.”