StayWell Launches Park Proxi Brand and Concept, Debuts in Egypt
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StayWell Holdings is excited to announce the launch of a new hotel brand, Park Proxi, a unique hotel offering that has flexibility and hoteliers at its core.
Park Proxi will allow hotel owners to co-create and customise the hotel they desire, by deliberately minimising the brand mandatories that usually accompany a hotel design. This approach creates space for true collaboration, and from room styling to flexible zones to the hotel logo, to a choice of 7 signature colours, Park Proxi offers owners the opportunity to develop a hotel that suits not just their personal tastes, but also cultural preferences.
Designed to create a truly local hotel experience, the Park Proxi model welcomes collaboration with hoteliers to take advantage of the best that each location has to offer.
The first country in the world to sign a Park Proxi hotel is Egypt, with the 194-room Park Proxi EL Hayat Sharm hotel officially signed recently.
Simon Wan, President of StayWell Holdings is excited to see the new brand come to life around the country and the world. “Our mission with the roll out of Park Proxi is to help hoteliers create their ideal hotel for their location, taking advantage of their local knowledge and ensuring the property provides every guest with the very best that each neighbourhood has to offer. Park Proxi will become a global village of unique hotels that are bound together by a shared love of diversity, travel, and adventure.”
Yasser Ibrahim Sayed Hassan and Bassem Ibrahim of IGRED said of the signing, “We are honored to associate with StayWell Hotels and are confident that this hotel will set a new benchmark of hospitality in the centre of Nabq Bay, Sharm EL Sheikh. The unique offering of Park Proxi brand with StayWell’s unmatched service standards will prove a great success with travellers looking for personalised service standards and a brand-new product.”
Rohit Vig, Vice President Development of StayWell Holdings Pty Ltd said, "We are delighted yet again to grow our footprint in the Middle East with our entry into Egypt. We plan to open this hotel early next year and would be a wonderful addition to our portfolio of resorts around the world. Our expansion strategy is on target and are working towards having 250 hotels in the next 10 years."
(Edited by Gayatri Anand)