super.money launches ‘FLIGHTS’ for Gen Z travellers
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According to Cleartrip data, Gen Z leads in UPI usage, with 10% more UPI transactions than any other cohort.
super.money, India’s UPI-first platforms, announced the launch of ‘FLIGHTS’ - rewards-first flight booking experience built primarily for Gen Z travellers. Powered by Cleartrip, this new feature enables users to book domestic flights seamlessly via UPI, while unlocking an exclusive 5% benefit that stacks on top of other offers.
With FLIGHTS, super.money strengthens its position as a trailblazer, transforming UPI from a basic transaction tool into a platform for meaningful, high-value commerce. It bridges the benefits gap between credit cards and UPI, while keeping payments simple, secure, and instant.
Recent Cleartrip data highlights that Gen Z consumers are driving a shift in travel behaviour: opting for solo experiences, prioritising comfort and personal freedom, and choosing UPI and debit cards over credit-based payments. In fact, Gen Z leads in UPI usage, with 10% more UPI transactions than any other cohort.
“With ‘FLIGHTS,’ we are embedding value directly into travel bookings on UPI,” said Prakash Sikaria, Founder & CEO of super.money. “This move reflects our larger vision to make UPI not just about daily spends but about enabling life’s bigger moments too. Whether it’s booking a solo trip or a dream holiday, FLIGHTS on super.money is here to make decisions smarter, faster, and more rewarding.”
“At Cleartrip, we are observing a significant uptick in UPI adoption as a preferred mode of payment among flight bookers,” said Manjari Singhal, Chief business and growth officer, Cleartrip. “This trend is even more pronounced among Gen Z travellers, who are drawn to the ease, speed, and debt-free nature of UPI transactions. This shift reinforces our commitment to serving one of the fastest-growing customer segments in the travel space.”
As 85% of digital transactions in India now take place via UPI (IMF, 2024), super.money is building the ecosystem Gen Z expects: where payments aren’t just functional but empowering. The launch of FLIGHTS cements super.money’s role as a category-defining force, and a one-stop destination for India’s new-age consumers looking for simplicity, control, and real-time value.
