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Brand USA aims to appoint 250 travel trade ambassadors by July 2026

Brand USA aims to appoint 250 travel trade ambassadors by July 2026

Brand USA is expanding its travel trade Ambassador Program in 2026, bringing the initiative to India for the first time as part of a major international rollout. The program will scale across Brand USA’s core markets with a goal of appointing 250 travel trade Ambassadors by July 4, 2026, in alignment with America250 – the United States’ 250th anniversary...