As part of strategic collaborations to cement its market presence, STB recently formalised key Memoranda of Collaboration (MOC) with India’s leading travel giants, Thomas Cook India & SOTC and EaseMyTrip. These partnerships will drive joint marketing campaigns, curated holiday packages, digital promotions, and travel trade engagements.

EaseMyTrip will operate and manage pilgrimage tours for over two lakh pilgrims from all constituencies of Bathinda to Amritsar over the next 12 months.

The initiative also marks the launch of Project Paryatan Saathi, under which EaseMyTrip is conducting a 45-day free tourism guide training programme for youth aged 18 to 30 who have completed the 10th standard.