GHA records surge of 24% YoY with USD 921 mn revenue in Q1 2026
Global Hotel Alliance (GHA) has reported a robust start to 2026, delivering double-digit growth across all key performance indicators in the first quarter, driven by the continued momentum of its loyalty programme, GHA DISCOVERY. Total hotel revenues reached USD 921 million in Q1 2026, a 24% increase over Q1 2025, while total room revenue climbed to USD 738 million, up 27% year-on-year...
