Eyeing High-Spend, Low-Footprint tourism for Kerala; big push for MICE & Weddings ahead
Sikha Surendran IAS, MD of KTDC, on state’s ideal positioning to compete with affluent international destinations.
Kerala Tourism’s Social Media Campaign wins PATA Gold 2025
State Tourism Minister Mohamed Riyas received the PATA Award for the campaign in Bangkok. With a cross-platform rollout across Instagram, Facebook, X, and LinkedIn, the campaign generated a reach of over 1.2 million and more that 89,700 engagements, while also driving user-generated content, influencer collaborations, and viral success through relatable, Kerala-rooted humour.
