PRISM (Parent of OYO) has launched ‘Rising OYO’, a nationwide program aimed at strengthening OYO’s on-ground visibility across India’s most visited tourist states, as domestic travel continues to grow. The campaign will cover 500 OYO hotels across 20 high-priority cities in Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh, and Rajasthan, the five most visited states in 2024-25 according...