The opening forms part of the Bharat Ranbhoomi Darshan programme, a collaborative initiative by the Ministry of Tourism and the Indian Army aimed at enhancing accessibility to historically important and previously restricted border areas through regulated tourism.

Although there was a slight dip to 13,21,169 in 2023, the state recovered again with 15,40,421 domestic tourists in 2024 and has already recorded 12,18,372 visitors till October 2025. For 2025, the govt has logged 46,591 foreign travellers till September and further growth is expected ahead.

The return of this flagship event to the northeastern state represents a strategic pivot in India's ambitious plan to transform the region into a unified, world-class tourism circuit. With infrastructure and connectivity strengthening, tourism seeing an upsurge, over INR 3,000 cr invested in 65 projects, the Ministry of Tourism is betting big on this year's event.