SITA’s 2025 Air Transport IT Insights report finds that, while the air transport industry invested a record USD 50.8 billion in technology in 2025, a common obstacle keeps emerging: where data does not flow freely between systems and partners, that investment cannot fully deliver what it was designed to unlock. The cost of this data coordination gap is higher than ever now that the conflict...

A new SITA white paper, Navigating the Seams of Seamless Travel, argues that collaboration around shared data and coordinated action is the most practical way to reduce passenger stress, cut inefficiency, and protect revenue. According to the report, travel networks are expanding across air, rail, maritime, and urban transport, yet the journey still breaks down at transfer points, where...

SITA has integrated Google’s Find Hub item locating sharing feature into WorldTracer, the global system used by airlines to find and reconcile delayed and mishandled baggage.  This integration marks a significant shift, allowing passenger-authorised location data from major global mobile platforms to be seamlessly incorporated into the baggage recovery process...

SITA has launched Advance Flight Delay Notification API to give airlines and airports earlier visibility of potential delays, allowing teams to act sooner and limit disruption before it escalates. The financial impact of late intervention is already significant. The International Air Transport Association (IATA) estimates that air traffic flow management delays in Europe alone have cost...

SITA and Amadeus, under the patronage of AACO, have joined forces to explore flight-specific greenhouse gas (GHG) emissions calculations, helping airlines and passengers make more sustainable choices through greater transparency and measurability.

WTTC and SITA survey also urges governments to enhance cooperation across tourism, security, and finance ministries, pre-clear travellers before arrival to reduce border congestion, and build direct digital relationships with travellers to improve communication, trust and the overall travel experience.