South African Tourism concluded its multi-city ‘Learn South Africa’, which culminated in its final leg in Lucknow on March 31, 2026. The 11th edition of ‘Learn South Africa’ in Lucknow marks a key milestone in South African Tourism’s continued endeavour to strengthen its partnerships with India’s travel trade professionals. Strengthening its efforts to tap into the growing appetite for...

South African Tourism announced the appointments of Sithembile Ndaba as Chief Marketing Officer (CMO), effective April 1, 2026, and Ismail Dockrat as Chief Operating Officer (COO), effective May 1, 2026. These appointments further strengthen South African Tourism’s leadership and governance as the organisation continues to market South Africa as a globally competitive and inspiring tourism...

Strengthening South African Tourism’s strong network of travel trade partners nationwide, the 11th edition of Learn SA is set to train more than 300 partners across four cities. As the third major activation.

Through insightful discussions, destination showcases, and interactive networking, Corporate Think Tank provides a strategic platform to explore South Africa’s potential as a leading destination for business events, MICE, and leisure travel. Notably, South Africa has emerged as a leading destination for MICE travel from India.

Led by Deepika Nair, Acting Trade Manager, South African Tourism, the event will connect with Indian corporates across key sectors and will expand its focus beyond traditional metro markets. Speaking numbers, in 2024, India emerged as one of South Africa's fastest-growing source markets for MICE travel, contributing 20.2% of overall MICE arrivals.

Armed with a bold new whitepaper and a renewed focus on emerging markets like India, African Travel and Tourism Association’s CEO Kgomotso Ramothea is positive about redefining continent’s tourism playbook—one rooted in niche experiences, grassroots impact, and purpose. Her mission? To shift global narratives and spotlight Africa’s vast, untapped potential beyond the usual circuit.