The Ministry of Tourism initiated and led the kibbutz’s nomination as part of a broader strategy to promote unique local communities on the global stage.

Featuring four categories, the awards are designed to recognise initiatives that drive sustainability, innovation, social impact, & more.

The arrivals were 33 million more than in the same period of 2024. The growth is about 4% above pre-pandemic levels. Some of the highest growth rates among large destinations in H1 2025 were recorded by Japan and Vietnam (+21%), the Republic of Korea (+15%), Morocco (+19%), among others.