World Travel & Tourism Council’s (WTTC) latest Economic Impact Research, sponsored by its lead research partner, Chase Travel, found that the United States remained the largest Travel & Tourism market in the world in 2025 but is losing market share. While 2025 saw the best year ever for the Travel & Tourism sector in terms of GDP growth of 4.1%, the story was very different for North America...

As per a new report by WTTC & Chase Travel, the Travel & Tourism’s global GDP contribution reached a record USD 11.6 trillion. Of all regions, Asia-Pacific recorded the strongest expansion in Travel & Tourism GDP in 2025, with growth of 8.1%, driven by reopening momentum, rising international demand, and strong regional connectivity.

New research from the World Travel & Tourism Council (WTTC) warns that proposed changes to the U.S. ESTA programme, requiring wider social media disclosures, could directly reduce international travel demand and materially weaken the U.S. Travel & Tourism economy, with up to 157,000 jobs lost – wiping out the same number usually created in one quarter in the U.S...

WTTC and SITA survey also urges governments to enhance cooperation across tourism, security, and finance ministries, pre-clear travellers before arrival to reduce border congestion, and build direct digital relationships with travellers to improve communication, trust and the overall travel experience.

Valletta, a UNESCO World Heritage City and cultural crossroads for millennia, has been selected as host city for this flagship event.

In the absence of Julia Simpson, Guevara, the former President & CEO will return to the helm on an interim basis and extend support during WTTC’s Global Summit scheduled in Rome.

Besides them, the world’s biggest names in Travel & Tourism set to take to converge in the Eternal City from September 28 to 30, 2025. The event will set the stage for high-impact debates and bold commitments on the issues defining Travel & Tourism.