UN Tourism and the International Baccalaureate Organisation (IB) have agreed to work together to increase access to tourism education at high school level

Results reflect sustained travel demand throughout the year despite high inflation in tourism services and mixed traveller confidence due to geopolitical and trade tensions. Some of the highest growth rates in arrivals in January-September 2025 were recorded in Brazil, Vietnam and Egypt, as well as Ethiopia and Japan.

Professor Novelli is an acknowledged expert in tourism and international development and serves as the Director of the Sustainable Travel and Tourism Advanced Research Centre at Nottingham University Business School.

The new partnership broadens CME’s mission, adding music tourism to CME’s work with other parts of the music economy, where it is establishing the path, partnerships, and policies to accelerate the role and impact of music to eradicate poverty by driving growth, creating jobs, and improving local economic conditions.

Meeting in Riyadh, the Organisation’s General Assembly formally ratified her nomination and showed their strong support. She will begin her term at the start of 2026, having gained significant experience in the private sector, most notably as Corporate Vice President at Rotana Hotels.

The arrivals were 33 million more than in the same period of 2024. The growth is about 4% above pre-pandemic levels. Some of the highest growth rates among large destinations in H1 2025 were recorded by Japan and Vietnam (+21%), the Republic of Korea (+15%), Morocco (+19%), among others.