Thomas Cook India aims to tap student segment for forex biz
Representative image
In a strategic move to capitalise on the significant and growing student travel segment, Thomas Cook (India) has launched “Study Buddy”. This is an exclusive student focussed foreign exchange promotion available across Thomas Cook India’s omni-channel network, including over 150 foreign exchange outlets pan India, and extends over a 3 month period ending September 30, 2018.
Against the backdrop of a steady increase in Indian students opting to study abroad for graduate and post graduate studies, Thomas Cook India has registered an impressive 20-25 per cent YoY growth in its foreign exchange student business over the last 3-4 years.
Given the strong growth potential and in a focussed initiative to catalyse demand and expand its student market-share, Thomas Cook India has launched a 3 month strategic Study Buddy promotion- timed strategically to target the critical booking window for student travel. Study Buddy’s attractive offers and deals intend to inspire student foreign exchange transactions with a range of assured gifts, including a 20% discount Myntra gift voucher, a 10 per cent discount on Skybags, and a laptop every day to a lucky winner.
Deepesh Varma, Senior Vice President, Foreign Exchange – Sales & Relationship Management, Thomas Cook (India) Ltd. said, “The student travel market in India is a significant opportunity and at Thomas Cook India we have already witnessed impressive growth of 20-25% YoY. Hence in an initiative to inspire demand and maximize transactions, we conceptualized “Study Buddy”, timed to coincide with the student travel season. Study Buddy’s attractive offers and assured gifts are intended to delight the value seeking student community!”