Thomas Cook India boosts footprint in Madhya Pradesh

Opens first outlet in Gwalior’s high-potential market; increases consumer access to 6 locations in the State.

In line with its strategic expansion into viable emerging markets, Thomas Cook (India) Limited has enhanced its network with the opening of its first outlet in the city of Gwalior. This newly aims to broadens the Company’s access to 6 outlets across the state of Madhya Pradesh.

The location aims to cater to a broad spectrum of travellers – from value-conscious holidaymakers to premium customers seeking curated travel experiences. Additionally, Gwalior’s proximity to Delhi drives strong demand for popular domestic sectors such as Kashmir, Leh-Ladakh and other northern destinations, and the new outlet will effectively support this growing travel demand.

Madhya Pradesh travel trends reveals that the holiday duration has increased from 3 days to 5 - 8 days for short trips; from 5 days to 10 -15 days for longer trips. Top international destinations are Japan, South Korea, Europe’s Switzerland, France, Germany, Spain-Portugal, Scandinavia; Australia, New Zealand, Thailand, Indonesia, Malaysia, Hong Kong. Top domestic and Indian subcontinent destinations include - Leh-Ladakh, Kashmir, Himachal Pradesh, Uttarakhand, Andamans, North East, Kerala, Sri Lanka, Bhutan. Cruise vacations emerging as a preferred format for consumers seeking experience-rich, all-inclusive holidays.

Demand for experiential travel such as Northern Lights in Scandinavia, self-drive holidays, island stays (Maldives, Mauritius), and adventure travel to Ladakh and the North-East. Pilgrimage/spiritual tourism is in demand with destinations like Char Dham, Ayodhya-Prayagraj, aerial darshans to Kailash Mansarovar. Emergence of fresh new destinations also spotted like Georgia, Uzbekistan, Kazakhstan, Vietnam, Philippines and Morocco. Top traveller segments include multi-generational families, couples, Young India’s millennials & GenZ, GenS (seniors).

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, "Madhya Pradesh is an important source market for us at Thomas Cook India. The launch of our first outlet in Gwalior, enables us to strategically deepen our presence in the state. Strategically chosen for its central location, this new outlet will enhance our ability to serve the growing and diverse needs of customers in the region, offering easy access and seamless services while delivering both group and customised holiday solutions to our customers – right at their doorstep! My Team and I look forward to co-curating memorable holidays for each of our customers – for destinations within India and international.”