Thomas Cook India expands its foreign exchange distribution
Thomas Cook
The store will cater to a wide consumer base across Varanasi and nearby cities such as Bhadohi and Jaunpur, creating a strong catchment for Thomas Cook India’s Foreign Exchange business.
In line with its strategic expansion into viable emerging markets, Thomas Cook (India) Limited, India’s leading omnichannel forex services company, has enhanced its network with the opening of its first outlet in the city of Varanasi. This newly launched outlet broadens the Company’s access to 5 forex outlets across the state of Uttar Pradesh.
Located in Nadesar, the store offers strong city-centric accessibility positioned to serve both local customers and the significant inflow of inbound and NRI travellers visiting the spiritual capital. Varanasi sees a high volume of foreign tourists, especially during the winter season, and the new outlet aims to support them with its comprehensive forex services, and an exclusive inaugural offer of zero transaction fees.
Deepesh Varma, Executive Vice President - Foreign Exchange, Thomas Cook (India) Limited said,
“Varanasi is one of India’s most vibrant spiritual and cultural hubs, witnessing year-round demand from travellers, with a significant number of international tourists. The city also serves as a thriving education centre, home to renowned institutions like Banaras Hindu University and several colleges, resulting in a large student population. With significant number of students travelling overseas for higher education and exchange programs, combined with the holidaymakers travelling to international destinations and steady influx of tourists, Varanasi represents a high-potential source market for our forex services.
Our new outlet is designed as a one-stop forex hub, offering convenient access to trusted and seamless foreign exchange solutions right in the heart of the city. We’re excited to bring our full range of innovative solutions, including our Borderless Travel, Study Buddy Cards, and mobile-first forex services, to serve our customers in the region. This expansion reflects our commitment to ensuring access to our seamless, secure forex services – beyond metro cities, meeting the needs of a rapidly evolving India.”
