Thomas Cook India Launches New Campaign for Gen Z
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Thomas Cook (India) Limited has unveiled a new campaign targeting Young India - by highlighting its special range of experiential Summer 2023 Europe Holidays. The value tours are designed including the preferences of Gen Z customers through best deals and No Cost EMI – 0% interest on Europe holidays for Summer 2023.
Abraham Alapatt, President & Group Head - Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited and SOTC Travel said, “Being the youngest demography in the world with approx. 65% of its population being below the age of 35, India’s Gen Z loves to travel, pack in and share as many experiences they can at affordable prices. Our teams have designed exceptional itineraries focused on experiential activities such as exploring nightlife, local cuisine wine tasting as well as activities such as sky diving, deep sea diving, horseback riding, mountain biking, hot air ballooning, surfing, etc.”