Thomas Cook India & Mauritius Tourism Promotion Authority join hands to boost travel to Mauritius
REPRESENTATIVE IMAGE (2)-4
The collaboration will focus on destination knowledge & education, product development and Marcomm to position Mauritius as a top-of-mind destination across India’s metro, mini-metro and Tier 2 and 3 markets.
Thomas Cook (India) Limited and its group company, SOTC Travel, have signed a MOU with Mauritius Tourism Promotion Authority (MTPA). This strategic collaboration will ensure focus on growing Mauritius’ visibility and inspiring visitation from the India market. The MOU was signed by Rajeev Kale, President & Country Head at Thomas Cook (India) Limited, S.D. Nandakumar - President & Country Head - Holidays and Corporate Tours, SOTC Travel Limited, and Benoît Harter – Director, Mauritius Tourism Promotion Authority in the presence of Dinesh Burrenchobay – Chairman, Mauritius Tourism Promotion Authority.
This multi-pronged collaboration will focus on destination knowledge & education, product development and Marcomm to position Mauritius as a top-of-mind destination across India’s metro, mini-metro and Tier 2 and 3 markets.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, said, “Our partnership intents leverage on Thomas Cook India’s omnichannel strength, destination expertise and extensive reach, to showcase Mauritius’ evolving proposition across leisure, MICE and business travel. We aim to tap into India’s metros as well as the strongly emerging Tier 2 and 3 markets.”
“Beyond its scenic allure, Mauritius offers a compelling blend of French influence, Creole heritage, vibrant culture, diverse religious traditions and a distinctive culinary landscape—creating a deep cultural connect with Indian travellers. This partnership will enable us to showcase the destination’s depth and diversity, while driving sustained demand across leisure, honeymoon, multi-generational families, MICE and corporate travel segments from India,” said S.D. Nandakumar - President & Country Head - Holidays and Corporate Tours, SOTC Travel Limited.
Benoit Harter – Director, Mauritius Tourism Promotion Authority, said, “We are delighted to work with Thomas Cook (India) and SOTC Travel as part of our strategy to grow the Indian market for Mauritius and accelerate visitation from both metro cities and regional markets. Our multipronged approach aims to leverage opportunities across the leisure and MICE segments through this partnership. We look forward to working closely with Thomas Cook and SOTC.”
