THRS unveils ‘Engage’ to enhance trade engagement
Representative image
The platform offers access to brand resources, real-time connectivity, and tools.
THRS (Travel and Hospitality Representation Services) announces the launch of THRS Engage — a digital platform said to revolutionise trade engagement across India and the Middle East. The platform offers access to brand resources, real-time connectivity, and exclusive tools.
“THRS has consistently redefined the landscape of hospitality representation. With ENGAGE, we’re not just launching a product — we’re leading a movement towards smarter, tech-enabled trade engagement,” said Yeishan Goel, Group CEO, THRS. “This platform empowers our partners with streamlined access, strategic tools, and the agility they need to drive real business growth.”
In phase 1 of THRS Engage features brand content including digital sales kits, promotional tools, and brand assets; real-time support; trade incentives, including rewards; digital lookbook; priority access, and interactive engagement including webinars, surveys, and live sessions with global partners.
“ENGAGE marks a transformational leap for THRS — not just in how we serve the trade, but in how we think, operate, and grow,” said Gaurav Sindhwani, Vice President – Business Transformation. “We’re building a scalable, intelligent enterprise that’s designed for the future.”
Phase two of the platform rollout is said to introduce a comprehensive client dashboard—offering real-time market intelligence, performance analytics, and monthly reporting for THRS’ global hotel partners.
In its final phase, THRS Engage is said to offer next-generation capabilities, including live availability, direct trade bookings, and access to insights for prospective hotel partners — creating an end-to-end digital ecosystem for hospitality representation.
Neha Bhardwaj, Head – Client Partnership & Trade Marketing, said, “It’s how we elevate every touchpoint — with our trade partners and our clients — and deliver support that is truly meaningful, measurable, and modern.”