TravelBullz, STB conclude ‘Sensational Singapore’ roadshow; focus on summer bookings & new attractions
The three-city roadshow series across Chandigarh, Ahmedabad and Delhi, provided a platform for meaningful conversations, destination insights, and industry networking attracting key B2B media and travel agents. Post the successful three-city roadshow, an exclusive Networking Dinner was also hosted in Delhi for trade and media partners.
-By Kartika Kiran
TravelBullz and Singapore Tourism Board (STB) concluded their first-of-its-kind ‘Sensational Singapore’ B2B destination roadshow on January 28, 2026. The ‘Sensational Singapore’, STB’s first trade initiative, was launched on January 16, to strengthen destination’s position in the India market and surge bookings during the travel period of December 2025 to March 2026.
The three-city roadshow series across Chandigarh, Ahmedabad and Delhi, provided a platform for meaningful conversations, destination insights, and industry networking attracting key B2B media and travel agents. Post the successful three-city roadshow, an exclusive Networking Dinner was also hosted in Delhi for trade and media partners.
Talking exclusively to T3 about the main objective of the campaign, KD Singh, President, TravelBullz, said, “The prime objective of our collaboration with the Singapore Tourism Board is to provide the trade industry with exposure to Singapore, reinforcing its position as a premier destination. This initiative is strategically timed to maximise bookings for the upcoming summer season. Singapore has transformed significantly post-COVID and has much to offer; our goal is to ensure our partners understand these changes. By facilitating networking and education, we empower agents to showcase what Singapore has in store and, in turn, encourage their customers to visit and visit again. With Sensational Singapore, we’re equipping our B2B partners with a vast, versatile inventory of packages and experiences that go well beyond the ordinary.”
Commenting on the initiative taken for the key feeder cities, Singh added, “For this initiative with Singapore, we began in Chandigarh, followed by Ahmedabad, and are concluding here in Delhi. These are the three key source markets we have focused on this quarter. However, our engagement extends beyond this specific roadshow; our sales and business development teams actively visit cities across the country. They remain committed to connecting with our network of 8,000 agents, ensuring they have access to the sensational Singapore packages and exclusive deals we offer.”
The networking dinner was also attended by Lim Kean Bon, Area Director, India, South Asia & Africa (New Delhi Office), Singapore Tourism Board. Speaking on the occasion, he stated, “Our partnership with TravelBullz brings forward a Singapore that is more distinctive, immersive, and designed to inspire Indian travellers.”
Elaborating on the new developments and trends in Singapore, Singh seemed confident on destination’s emphasis on reinventing its offerings to secure repeat visits from the India market. New and renovated attractions include Scentopia, the Boeing flight simulation, museum at Universal Studios, and the Mandai precinct, among others.
