Uttar Pradesh rolls out first-ever farm stay investment drive
Representative Image
Turning farms into destinations, UP opens its fields and villages to the world. An initiative to connect tourism with agriculture and empower rural communities.
For the first time, the Directorate of Tourism, Uttar Pradesh, has invited proposals from investors to develop and operate farm stay accommodations across the state. This new initiative aims to position Uttar Pradesh as India’s agri-tourism pioneer, creating immersive rural tourism experiences that celebrate farming life, village culture, and countryside hospitality.
A farm stay, as defined under the scheme, is a tourist accommodation built on or near a working farm, separate from the owner’s residence, with at least two lettable rooms and a reception area. Each farm stay must offer hands-on rural experiences such as agri-farming, horticulture, fishponds, dairy farming, animal husbandry, farm tours, or other approved rural activities – making the village itself the attraction.
“Uttar Pradesh is taking rural tourism to the next level with a vision that is entirely new. This initiative is not just about creating farm accommodations – it is about turning our villages into vibrant centres of culture, livelihood, and learning. Tourists today are eager to escape concrete jungles and experience authentic farm life – from milking cows at dawn to sharing meals in rural kitchens. We are ready to provide that warmth, simplicity, and authenticity,” said Tourism Minister Jaiveer Singh.
The state government said to have already identified villages with high tourism potential, and this farm stay programme will add to its expanding network of homestays and B&Bs. For farmers and rural entrepreneurs, the scheme aims to offer a chance to diversify income while preserving their traditional lifestyles. By linking agriculture with tourism, the initiative is expected to create jobs in hospitality, promote local crafts, and help farmers gain additional income streams without leaving their land.
“Our focus is clear — this new farm stay initiative must translate into real benefits for rural households. From ensuring authentic farm-based experiences to providing modern facilities, every project will be guided to meet global standards while staying true to local culture. With strong incentives and transparent processes, this initiative will not only strengthen rural economies but also reconnect urban visitors with India’s agrarian roots,” said Mukesh Kumar Meshram, Principal Secretary, Tourism.
