Visa, Singapore Tourism Board join hands for “More Value Per Tap” campaign
Singapore Representative Image
According to Visa, card payments (97%) have overtaken cash (82%) as the most used payment method in Singapore, with contactless penetration for Visa cards exceeding 95%
Visa announced a new partnership with the Singapore Tourism Board (STB) for a campaign, named “More Value Per Tap”, scheduled from February 18 to May 30, 2026. Under the Visa x STB Partnership Promotion, travellers from India can enjoy a range of curated benefits across leading Singapore experiences and brands—by paying with a Visa card.
The collaboration comes at an opportune time, with Singapore welcoming over 1.2 million Indian visitors in 2025. This strong performance reinforces Singapore's appeal as a premier destination for Indian travellers.
The campaign with objectives to grow cross-border transactions and increase Visa card usage for international travel. During the campaign period, Indian travellers can discover and redeem exclusive offers via Visa's Singapore destination page and partner booking sites.
Sridhar Keppurengan, Head of Cross-Border Payments, India and South Asia, Visa, added “Through Visa’s partnership with the Singapore Tourism Board, we’re unlocking greater value, choice and convenience across iconic experiences when travellers pay with Visa, making it effortless to tap, explore and enjoy one of the world’s most contactless‑ready destinations.”
“For Indian travellers, it's these everyday moments that create truly memorable trips. Through our partnership with Visa, we're making it easier for visitors to embrace these experiences while enjoying additional rewards along the way,” said, Markus Tan, Regional Director, India, Middle East, South Asia & Africa (IMESA), Singapore Tourism Board
According to Visa's Consumer Payment Attitudes Study, card payments (97%) have overtaken cash (82%) as the most used payment method in Singapore, with contactless penetration for Visa cards exceeding 95% — meaning that more than nine out of every ten Visa transactions are contactless.
With experiences spanning attractions, premium dining, luxury stays, transport and activities, the partnership is designed to help travellers “do more in Singapore” while enjoying meaningful savings and convenience when they pay with Visa.
