Wyndham & Soliteight to bring ‘Super 8’ to Spain and Portugal
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Plans to unveil 40 new hotels over 10 years through an exclusive development agreement.
Wyndham Hotels & Resorts has signed an exclusive development agreement with Soliteight Hotel Projects SA to introduce its Super 8® by Wyndham brand to the Iberian market in Spain and Portugal. Under the agreement, Soliteight will develop and open 40 Super 8 hotels over the next ten years, said to fill a crucial gap in the region’s hospitality landscape.
Super 8 will cater to the increasing number of budget-conscious travelers in Spain and Portugal. The first hotel will open in Leiria, Portugal in Q4 2027 with additional locations to be developed in prime spots across Tier 1 and Tier 2 cities. Many of the hotels will be new construction using smart modular designed for efficiency and sustainability.
"Bringing Super 8 to Spain and Portugal is a strategic move to make quality, affordable travel more accessible. Southern Europe has a growing demand for reliable, budget-friendly accommodations and our collaboration with Soliteight allows us to meet that need. By introducing a trusted brand in key destinations, we ensure travellers can enjoy great value without sacrificing quality. We're looking forward to bringing Super 8’s signature blend of affordability, modern comfort and sustainability to these vibrant markets”, said Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts.
Rui Alpalhão, Chief Executive, Soliteight also expressed, “Spain and Portugal continue to lag other European markets in branded economy hotels, with a 10% gap in budget brand penetration, despite a 142% surge in RevPAR since 2019. We are delighted to partner with Wyndham as the exclusive developer for Super 8 in Iberia, addressing the need for well-branded economy hotels that offer comfort, consistency, and value for both international and domestic travellers."