88% of Indian travellers trust or feel neutral about AI-generated travel recommendations: Agoda
Planning travel
68% of Indian travellers likely to use AI for their next trip
Agoda released its 2026 Travel Outlook Report, which indicates a growing appetite for AI across all stages of travel planning among Indian travellers. According to the report, while one in three (33%) state they already use AI for travel planning, almost twice as many (68%) say they are likely to use it for their next trip.
Data from the report suggests that what Indian travellers want from AI goes beyond a simple search. When asked how they would use it, respondents pointed to recommendations for local attractions and activities (38%), personalised itinerary creation (37%), and destination suggestions (29%). Interest also extends to dining recommendations (23%) and budget management (22%). These findings point to a traveller who expects AI to be present in every stage of the trip-planning process, not as a shortcut but as a smarter way to plan.
Sentiment towards AI-generated recommendations is broadly receptive, with nearly 9 in 10 respondents (88%) saying they either trust or feel neutral about such recommendations, including over half (53%) who express clear trust. This aligns with findings from Agoda's 2025 Travel Trends survey, in which nine in ten Indian travellers reported using travel apps when booking trips, pointing to an established comfort with technology in travel planning. For Indian travellers, embracing AI in travel planning is less a behavioral shift and more a natural progression, especially for a generation that has been planning and booking travel through a screen for over a decade.
Agoda has previously explored this through its 2025 AI-powered Vacation Planner campaign, which invited Indian travellers to answer a set of questions about their preferences, generating customised itineraries and destination visuals, with personalised recommendations delivered by Bollywood celebrity Ayushmann Khurrana. The campaign was a real-world expression of the tailored, intuitive planning experience that travellers are increasingly looking for, and one that the 2026 survey findings reflect.
Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands at Agoda, said, “Indian travellers are showing a clear appetite for AI across every stage of trip planning, from discovering destinations to deciding what to eat and even budgeting. This is no longer an emerging trend but is fast becoming the baseline for how a well-planned trip comes together. At Agoda, we continue to offer a range of technology and innovations that make the entire trip planning experience more accessible, convenient, and personalised for every traveller.”
As AI becomes a more natural part of how people research and plan their travel, India stands out as a market where AI adoption in travel is not just growing but gaining clear intent and direction.
